How To Make YouTube Part Of Your Social Media Marketing

Small businesses often don't appreciate all the benefits of online video--and especially YouTube--to their social media marketing. Here are some expert tips on how to use YouTube to your advantage.

1. Make sure that YouTube is part of your social media marketing.

For driving traffic and list building and leads for your business, putting content out on YouTube allows you to be discovered or found by people that are out searching for information.

2. Leverage the Reach of YouTube.

You can now access YouTube videos from nearly every hot mobile device on the market, as well as now from your home television set. It's accessibility. It's providing content to your audience on their terms--how they want to watch it--not on your terms.

3. Make your YouTube channel a destination.

The very first thing to do if you're just getting started is to name and claim your channel. When you do that, put as much thought into the name of your channel as you would, let's say, the domain of a blog or website. You want to use keywords that help brand you, your product, or your service.

4. Take advantage of YouTube's advertising.

When you're on YouTube, there are actually two different types of advertising. The first is within YouTube Search. They're the number two search engine out there. People are coming there and directly entering in search queries of what they're looking for because they know that they'd rather watch a video than sift through tons of text links and blog articles, so they'll come over to YouTube and search.

Starting out independent. Funk style

Music Copyright 101: The Basic Legal Lingo

Understanding music law.

Even career musicians get timid when it comes to talking about intellectual property law. They may know the difference between the Lydian and Mixolydian modes like the backs of their hands, but mechanical licenses? DPDs? Derivative works? You might as well be speaking Greek (unless you’re Greek, in which case you might as well be speaking Mandarin.)
However, as self-guided success stories and full-time DIY careers become more common, it’s increasingly important that you understand how the music business used to work, how it does work (kinda), and what changes are probably on the horizon.

It’s just jargon.

Like any other field, IP law has its own lingo. Once you familiarize yourself with the terms, everything else will seem less scary. I highly recommend a book by Donald S. Passman called “All You Need to Know About the Music Business.” Now in its 7th edition, this book has been kept up-to-date as the industry changed drastically throughout the last decade.
When I first started working at CD Baby, I read this book over the course of a couple weeks and it profoundly changed how I thought about the music business. If you’ve read any similar books that you would highly recommend, please let me know in the comments section below.
Also, our friends at the Echoes Blog have put together an article that touches on the basics of music copyright, including what copyright is in the first place, how copyright is established, how to register your copyright with the Library of Congress, what the copyright-holder’s exclusive rights are, and some general music-licensing lingo.

 

Want To Get Paid For Your Next Internet Concert?

Online concerts are a great way to play in front of a live audience without the expenses associated with touring. The only problem is that it’s often difficult to generate any income from streaming concerts as the reciprocity factor is simply not as strong as it is with live events and the popular streaming video network, Ustream, is simply not set up to be easily monetized.
Last October that all changed with the launch of StageIt.com.  StageIt was created by music industry veteran Evan Lowenstein, and the service offers a simple way to monetize live performances via the Internet. Read more »

Why Radio Won’t Play Indie Music

                                     ~And What You Can Do About It~

The Responsibility That Indie Labels Have to Pay Out Royalties and How The Royalties are Calculated!

~Applies to all independent artist and band~

Listen to internet radio with Hip Hop National Radio on Blog Talk Radio

~Applies to all independent artist and band~

Must know INFO! from Island Records founder Chris Blackwell for the Independents