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"In a decaying society, Art, if it is truthful, must also reflect decay, and unless it wants to break faith with its social function, Art must show the world as changeable, and help to change it" Ernst Fisher-

Tuesday, November 29, 2011

Fans on Facebook: What to Do Next to Engage Your Fans, Increase Sales and Grow the Relationship

By Carl Jacobson, Vice President of Marketing, Nimbit, Inc.

All the news that's come out about Facebook Music has been really exciting for songwriters. When you're on Facebook, the Ticker will now show you what your friends are listening to in Spotify, Rdio, and other music services, and even better, you can then listen to it yourself. That means that more fans than ever before will be able to discover your music. THIS IS GREAT, but what's next? Artists are learning that streaming revenues alone are no way to make a living with your music, so here are a few tips on how to engage your fans, grow the relationship, and increase sales through Facebook.


IDEA 1 - Be Ready to Sell Today!
When is the best time to make a sale? When a fan is excited.
When is a fan excited? When they discover your music.
Where's the best place to make a sale? Exactly where your fan is when they are excited.
That means you've got to be ready NOW to make a sale from your Facebook page. You can't rely on fans going somewhere else to find your music, and the last thing you want to do is ask them to go somewhere else. MORE...http://ascap.com/playback/2011/11/Features/Nimbit.aspx

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